Hey, I'm Stavros Theodoratos - Marketing Engineer, Digital Growth & Analytics
Digital Growth Architect bridging the gap between Marketing and Engineering. Scaling businesses through MarTech expertise and data-driven insights.
Expertise
07 / DOMAINSMarketing Engineering in practice: turning a multi-hour content research grind into a 1-click publishing system.
Ways I Contribute
Collaborations
Partnering with complementary businesses to offer joint webinars, workshops or content.
Non-Profit Support
Pro bono consulting services to non-profit organizations and local business support.
Mentoring & Coaching
Tips, guidance or support for aspiring e-commerce entrepreneurs or digital marketers.
Events & Seminars
Speaker and judging committee member for eCommerce & Digital Marketing events.
In a nutshell
I operate at the intersection of engineering and marketing, a space where most see a divide, but I see a multiplier.
With a Computer Engineering foundation and a deep specialization in Digital Growth, I have built a unified Marketing Engineering skillset: bridging marketing strategy with technical execution - from analytics infrastructure and CRO experiments to full-funnel performance systems.
Education & Certifications
Executive MBA in Business & Management
Alba Graduate Business School
Business Economics, Accounting, Digital Era Management, Strategy
MSc in Management Science and Technology
Athens University of Economics and Business
Digital Technologies, eBusiness, Business Analytics, Innovation
BSc in Informatics and Computer Engineering
University of West Attica
Programming, Software/Hardware, Digital Systems, Networks
Diploma in Digital Marketing & eCommerce
National and Kapodistrian University of Athens
SEO, CRO, Product Management, Consumer Behavior
Senior Professional Experience
Choosing Optimal Omnichannel Coupon Redeeming Options in Multiple Channel Settings
During my master's program, I had the pleasure and honor of working with distinguished scientists with the goal of publishing my thesis in a scientific journal. This piece of work is targeted to solve a common concern for the Retail industry.
Read the PublicationProjects & Ventures
Dedicated to continuous professional evolution, I actively contribute to the industry's collective intelligence by sharing strategic insights and developing bespoke AI SaaS solutions.
Media & Knowledge Sharing
grow-digital.gr
A leading Greek digital marketing news blog, delivering content since 2016.
performance-marketing.gr
The first dedicated Greek niche blog to performance marketing, since 2020.
Let's Get Digital Podcast
A solo-podcast that brings news and insights related to digital marketing & eCommerce, since 2023.
Three Standard Deviations (3SD)
A vidcast for data professionals, business leaders and analytically-minded individuals focused on career advice and applying data-driven thinking in business decisions.
Awards & Honours
Industry recognition for driving growth, innovation, and digital excellence.
Digital Marketing 100 Powerlist 2025
Recognizing excellence in the field, the Digital Marketing 100 highlights top-tier executives who drive meaningful growth and brand impact through creative strategy, technical prowess, and marketing automation.
Powered by Warply
E-Commerce Top 100 Powerlist 2024
Awarded as one of the professionals pushing forward the "ever expanding universe" of e-business, among executives who co-create the next day of e-commerce.
MarketingWeek
MarTech Brand of the Year 2025
Public Group, where I serve as the Digital Acquisition & MarTech Director, was honored with the prestigious MarTech Brand of the Year 2025 award by Boussias MarTech Awards. This recognition underscores our commitment to excellence in digital marketing and technology and highlights our successful strategies and initiatives in driving business growth.
Associated with Public Group, Powered by MarketingWeek
eCommerce Manager of the Year 2021
Recognized for leading Cosmos Sport's digital transformation as Group eCommerce Manager, contributing to building the #1 Sports Fashion omnichannel retail leader in the region - later acquired by JD Sports.
Peak AwardsDriven By
The principles that shape how I lead, build, and deliver.
Execution over Intent
Strategy is great, but it's the output that actually counts.
"Execution is the ability to mesh strategy with reality, align people with goals, and achieve the promised results."
- Larry Bossidy
"To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions."
- Steve Jobs
"Vision without execution is hallucination."
- Thomas Edison
"Well done is better than well said."
- Benjamin Franklin
Team Accountability
In high-performing teams, delivery isn't the leader's job; it's the collective's responsibility.
"Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilization work."
- Vince Lombardi
"The best teams don't have many rules. They have high standards and a culture of accountability."
- Unknown
"Focus on being productive instead of busy."
- Tim Ferriss
"Commitment is doing what you said you were going to do, long after the mood you said it in has left you."
- George Zalucki
Results-Driven Culture
Crossing the finish line, no matter the obstacles.
"Don't tell me the pain; deliver the baby."
- Traditional Business Proverb
"High-performance teams are not defined by their potential, but by their track record of delivery."
- Unknown
"Results are the only yardstick of a professional."
- Nicholas Nassim Taleb
"Success is not about the ideas you have; it's about the ideas you make happen."
- Scott Belsky
What Others Say
"Stavros is one of those infrequent cases of professionals with extreme IT and performance orientation combined with significant business thinking. I would strongly recommend him for any e-commerce project as the 'the man for the job'. It was a pleasure working with such a passionate and cooperative individual."
"Stavros is one of the very few people I can easily recommend to anyone who wants a real "execution guy" to accelerate his company's growth. Bottomless thirst to continuously learn, effectiveness and achievability, are only some of his virtues. I was lucky enough to cooperate with him in the past and I really do hope that our professional paths will cross again soon."
"It was fantastic to work together with Stavros, who was an exceptional Digital marketing specialist. Proactive, ambitious, dedicated, skilled and broadminded perfectionist – that's him! Very positive attitude toward work. He is ready to deal with difficult situations and solve the problems on time. Give him the really challenging tasks, the ones that everyone else is struggling with, and he will get them done. Eager professional. I have always felt Stavros was one of the very best teammates I've ever had the opportunity of working with. I thoroughly enjoyed collaborating with him and I will always hold him in the highest esteem."
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